As in architecture itself, architectural visualisation is the result of close collaboration between all stakeholders. Every building and every image tells its very own story and addresses an individual audience. The framework conditions and the intentions underlying our images are defined as precisely as possible in close and joint consultation with all those involved in the project. Our aim is not to create the most realistic representation possible, but to focus on the central statements that we make together with our clients. Every picture, even banal snapshots, transmits the author's individual way of looking at things to the audience intended for them. The concept of photorealism should therefore be viewed critically, as by definition it only ever allows for one generally valid way of looking at things. However, a photo and especially a visualisation have a much broader creative scope and several levels on which information can be transferred.
At what height is the camera positioned, what focal length is chosen? What effect does this have on the viewer? Does this make a building look more dynamic, heavier or more inviting? What influence do the weather, colours, composition or lighting situation have?
In order to get answers to these questions, it is of central importance for us to get a clear picture of the intention of the picture to be created. In an initial exchange of ideas, we define clear objectives together with our clients, which statements are to be made with the picture and whom it is to address. The type of final presentation and the intended purpose of use also play a decisive role here. As soon as these basic conditions have been established, we are able to develop an individual concept for a presentation of the project. In doing so, we try to focus on a few core themes and extrapolate them accordingly. Pictures often fail because of an overload of information. This also applies to the number of images. We advise you on these issues and remain in constant dialogue about the statements of the images as the project progresses.
Concentrating on a few, comprehensible and forceful statements leaves a much more lasting effect on the audience and also leads to a generally better understanding of a project. In order to deepen our understanding of the task at hand, we initially sift through all the documents and develop a mood board with all the relevant information. At the same time, we build a CAD model of the project based on all the data. The insights we gain in this process sharpen our understanding of the respective design and facilitate communication with all project participants. In addition, the projects are continuously discussed and analysed in our own team of architects, interior designers, landscape architects and engineers in order to do justice to all aspects and considerations.
Following the creation of the 3D model, our employees work out a multitude of possible motifs. In a joint exchange with our project partners, these are evaluated and, if necessary, refined until the optimal compositions are defined. On this basis, we develop a first high-resolution stand with all relevant elements.
In order to guarantee a smooth process and a continuous exchange about the results, we plan the processing times depending on the desired completion date. Since we as architects are used to working in tight time frames and competition entries are one of our main tasks, we have optimised our work processes for a quick exchange and comparison with the client. Even if fundamental elements change late in the project, our workflow allows for quick adjustments. We are always fascinated by the possibilities we discover in every project and bring out together with our team and our partners.