The connection between architecture and photography at Loomn
At Loomn we see a great connection between architecture and photography. We work hand in hand with architectural firms to put buildings in the right context. Even if the connection between photography and architecture seems banal at first glance - the influence of architectural photography on the architect's work could not be more complex and multifaceted. Architectural photography is one of the architect's most important means of communication. For example, it brings buildings to life and explains their utility by embedding them in an economic, political and spatial framework. Thus, architectural photography is a crucial multiplier for the perception and self-marketing of an architect.
Architecture and photography
Architecture and photography are like two sides of the same coin - they belong together. The reputation of an architectural photographer is defined by the attractiveness of the building he photographs. Whereas for architects, this same reputation depends, among other things, on whether the images of their creations become known. The art of architectural photography consists in getting to the heart of the architect's design idea in just one picture. This requires a high level of abstraction, good technique and the desire to grasp a building. We have a trained eye and the necessary experience to photograph your building from the right perspective so that it leaves a lasting impression on the viewer. To achieve this, we also photograph your building from angles that are not immediately obvious at first glance. It is of utmost importance that all details are depicted as true to life as possible. In order to enable a true-to-life representation of the details, large photo formats are usually used in this genre of photography.
Representation: tangible and vivid
Photographs are primarily taken from the central perspective - that is, from the point of view of a person in the vicinity of the object. Shots from a bird's-eye view (from above) or a frog's-eye view (from below) are also common. Architectural photography is mostly about documentation, but certainly also about marketing. Accordingly, the focus is on the illustrative function. Our aim is to bring buildings to life and make them tangible. But how do we achieve this? Architectural photography has the unique ability to bring buildings to life. This always works when buildings are shown in the context of their use, i.e. when people come into contact with architecture. While architects create buildings in a visual vacuum, architectural photography shows the lived and experienced reality of the buildings - often together with the protagonists.
The diversity of architectural photography: sustainability, creativity and pointedness
With our photography, we describe the interaction of people, space and time: as a sensual, lasting and pointed experience of architecture. It is crucial that architectural photography manages to transform the 3-dimensional "motif" into a 2-dimensional "image" and to penetrate the "structure" there. In a professional manner, we create high-quality photos of your realised building projects, existing properties in need of renovation and also of the surroundings of your property when it comes to the value of the location. We offer you high-quality architectural photos with a creative touch, from perspectives you might not have thought of, in order to convince your prospective buyers and create the necessary trust. Photographs succeed in bringing together things and people on an equal footing. Architectural photography shapes all fields relevant to architecture. Architecture critics, architecture historians, architecture professors or architecture researchers. They all have one thing in common - they view and evaluate buildings on the basis of personal impressions and documentation by the photographer. In architectural photography we see some relevant functions. The usefulness of architectural photography is not limited to architects and architecture-related fields, as there is also a great social relevance. The most important functions are the educational, informative, documentary, mediatory, artistic, guiding, commentary, complementary, inspirational and value-adding functions. Mutual appreciation and trust form the basis for cooperation. Architecture and photography complement and reinforce each other.
Architecture photography is the architect's most important means of communication. There must be consensus between the architect and the photographer regarding the architectural concept. The architect should be able to communicate the design idea. In addition, it is important that architects also have an understanding of the photographer's work and scope of action. At the same time, the photographer must be able to understand the architect's design idea. Architect and photographer organise a project together - from the briefing to the production to the marketing of the photographic material. Transparency is the communication principle between architect and photographer. It must be agreed in advance which rights of use and publication will be transferred to the architect and his clients. Please contact us and we will advise you individually on your wishes and ideas.