techfactory Hannover
Region Hannover
The Tech Factory Garbsen is a forward-looking innovation campus developed for the Hanover region that physically connects research, startups, and industry. The goal of the project is to create a place where development, exchange, and collaboration naturally intertwine—an open ecosystem for new technologies and interdisciplinary innovation.
The architecture responds to these requirements with a clearly structured, campus-like arrangement of several buildings connected by open spaces, pathways, and gathering areas. The central campus plaza forms the communicative heart of the complex: an urban space that facilitates encounters while also providing orientation within the ensemble. Building volumes of varying character define clear spatial boundaries and create a nuanced urban structure.
This concept is consistently carried through to the interior. Spacious atriums, open stairwells, and multifunctional areas encourage spontaneous interaction and exchange. This is complemented by specialized areas such as laboratories, makerspaces, and co-working zones, which are specifically tailored to the needs of research, prototyping, and startup culture. The architecture thus creates not only workspaces but an environment that actively supports innovation.
Our task was to depict these complex spatial and contextual relationships in precise and atmospheric architectural visualizations. In addition to traditional exterior and interior perspectives, we placed a special emphasis on conveying the ways in which the campus is used, as well as movement and interaction within it. The images not only show buildings, but also bring to life the dynamics of the site and the quality of the emerging work environments.
To complement the static visualizations, a film presentation was developed that allows the campus to be experienced as a cohesive spatial journey. Through carefully chosen camera movements and sequences, the concept of a networked innovation hub is conveyed in a tangible and emotionally engaging way. Additionally, VR applications were created that enable users to explore the campus immersively and experience its spatial qualities realistically even during the planning phase.
The combination of architectural visualization, animation, and virtual reality creates a comprehensive representation of the project and supports communication with the public, decision-makers, and future users alike. In this way, the Tech Factory Garbsen can be experienced not only as a construction project but as a visionary place for the future of research, work, and collaboration.
